Poppy von Frohlich is a small clothing and home décor company in San Francsico, CA, owned and operated by me, Trudy. I design for a Northern California lifestyle; foggy coastal trail jaunts, redwood journeys, farmer’s market shopping, whale watching outings, picnics and child chasing adventures.
I have a degree in Fashion Design and after graduating I spent ten years nurturing my serious passion for pattern drafting and sewing as a freelancer for other small, local fashion and interior design companies. The birth of my daughter in 2010 instilled the courage for me to make the move from freelancer to small business owner featuring my own designs, PvF was launched in the Fall of 2012. I currently operate Poppy von Frohlich from my home while being a full time mom. I design wool coats in the winter, cotton coats and dresses in the summer and pretty little things for the home all year long.
My business model is very unconventional; every six weeks I design a new item and sew a sample of that item. I then post that sample on my website, I have a limited number of how many of that design I will produce. Some items are made in local sewing factories and some are made to order by me in my home studio. Everything is made in San Francsico, California, USA!
Every design is draped and patterned by me. All the samples are sewn in my in-home studio and I do multiple fittings to make sure the designs are perfect.
Photography: Jen Siska, jensiska.com
Poppy von Frohlich loosely translate into 'From happy California', Frohlich also happens to be my maiden name and is 'happy' in German. Poppy is the California state flower and is also what we call our beloved grandfather. Put it all together and you have PvF.
Please check in often, this site is updated daily, befriend me on Facebook, I like to know what others are up to. I am the most active on instagram, poppy_von_frohlich. Most of all Please tell your friends about PvF, I need your help to spread the word! Thanks for reading. Trudy